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The spread of e-commerce platforms and brand advertising models on the web have offered important opportunities to companies, but at the same time have exposed them to the risk of counterfeiting.
The phenomenon of counterfeiting is transnational and affects all product sectors: from clothing to cosmetic products, products for the home and leisure, not to mention design objects, spare parts, medicines, digital media, toys and others.
The brand represents the corporate identity on the market in its uniqueness and unrepeatability. It includes the combination of several elements such as: the name, the graphic sign (logo), the mission, the communication of company values, which allow the consumer to distinguish a producer from any other.
The expansion of risks and threats present online require the implementation of technical-operational strategies that allow the company to take cover and protect its core business.
Protecting your brand identity is also a priority for small businesses or in the first phase of starting a business to prevent future damage.
Digital Brand Protection services are customized by Argo Cyber based on the unique characteristics of your brand and your company.
Through a proactive approach, state-of-the-art software and technologies and the support of analysts with many years of experience aim at identifying and eliminating brand / product abuses and conducts potentially harmful to the brand and business of the company.